Tag Archives: culture

Translation – Cooperate With Translators It Pays

When a business goes global, there is a risk of being not properly understood in other languages, or, even worse, misunderstood. That is why, when you are going to expand your business, your success can depend on the person who translates your website, documentation, ads and so on. Don’t insist on translating your text word-by-word or sentence-by-sentence. Contrary to the popular belief, the translation won’t be more accurate this way. Just the opposite is true: a translator who translates word-by-word is a BAD translator, or a mediocre […]

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